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Publisher/Brand Director

COMPANY OVERVIEW

EnsembleIQ: we believe in solving big problems and inspiring bold ideas.We are a premier business intelligence company, which exists to help people and their organizations succeed. We empower retailers, consumer goods manufacturers, technology vendors, marketing agencies and a vast ecosystem of service providers by leveraging an integrated network of media and information resources that connect and provide actionable marketplace intelligence.

The company’s suite of offerings includes unrivaled cross-channel platforms encompassing print and digital media, industry forums and councils, invaluable marketplace databases, high-performing events and proprietary research on consumers, shoppers and retailers.

With unrivaled access to the industry’s largest audience of retail executives, EnsembleIQ has a deeply embedded vantage point for providing effective solutions to retail’s biggest challenges. We serve our constituents by sharing informed perspectives, identifying best practices and enabling thought leadership to help people and their organizations reach the highest levels of success.

 

PUBLISHER/BRAND DIRECTOR

This person will plan, manage, and sell for the daily operations of EnsembleIQ's  leading brands, a market-dominant multi-platform product that delivers unprecedented strategic and tactical information to retail executives as they develop store brand programs to build loyalty. This Brand Director will ensure that all revenue, net contribution and cultural goals are met or exceeded while maintaining the brand’s competitive superiority in all areas of integrated media operations.  The Director will also act as the brand’s face to the industry and directly serve several key clients. He/she will have ultimate responsibility for its P&L, while directly leading a team of editors and salespeople, and indirectly leading shared services people in audience development, design, production and promotion

 

POSITION RESPONSIBILITIES

  • Provide day-to-day leadership of the brand’s business, leading the team and maximizing    revenues and profitability
  • Create an annual budget, including a detailed action plan and annual sales projections, ensuring that group revenue, net contribution, page yield, and market share meet or exceed agreed to budgetary and marketing targets.
  • Sell ad space, digital products, event sponsorships, custom media, and research. Make personal sales calls at clients’ and prospects’ offices. Travel to trade shows to meet with clients and prospects
  • Create, in conjunction with the Marketing Director, an annual promotional plan for all products including promotion pieces touting growth and leadership position of the brand
  • Investigate new eMedia methods and opportunities by researching and attending relevant conferences, and then working with the eMedia staff to develop new eMedia products for the brands.
  • Work directly with the brand’s Editor-in-Chief to execute on the editorial calendar.
  • Work with the events team to grow existing events and launch new events
  • Work with the audience development team to set annual goals
  •  Provide staff leadership by effectively managing and supervising all the  staff members through constant training and instilling the EnsembleIQ culture.
  • Function as an industry leader and ambassador for the brands, including travel to all relevant industry events, in-person integrated media sales, visits with retailers and development of at least 3 new significant ($100,000+) ideas/products per year.
  • Regularly report to the Chief Brand Officer, keeping him aware of the status and progress of the brand’s operation.
  • Interact on a peer basis with other company Brand Directors
  • Serve as an effective member of the Corporate Management Team, which includes having a complete understanding of the corporate culture, and a desire to execute job responsibilities by using the proven EnsembleIQ method

 

REQUIREMENTS

 

  •  A minimum of three years leading a media company, division, brand or sales department, and a minimum of 10 years in the media/content business
  • Strong background in sales
  • Preferably experience managing a P&L
  • Excels at managing a business with many moving parts, i.e., events, print, digital, enewsletters, marketing services
  • Has an instinctive feels for how decisions impact the top and bottom lines
  • Knowledge and experience of current and emerging media channels including print, digital, social media and more
  • Strong business analytical skills with excellent oral and written communication/presentation skills
  • Bachelor’s degree

 

PROFILE OF THE IDEAL CANDIDATE

  • Strategic thinker and decision maker
  • Can lead through change
  • Clear revenue focus
  • Emotional intelligence
  • Resourceful
  • Empowering management style
  • Risk taker
  • Collaborative/team-builder
  • Flexible approach to getting the work done
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